What is SWOT analysis?
SWOT analysis is a framework for identifying and analyzing an organization's strengths, weaknesses, opportunities and threats. Further description of SWOT analysis: Strength: Strengths are things that your organization does particularly well, or in a way that distinguishes you from your competitors. Think about the advantages your organization has over other organizations. These might be the motivation of your staff, access to certain materials, or a strong set of manufacturing processes. Weakness: Weaknesses, like strengths, are inherent features of your organization, so focus on your people, resources, systems, and procedures. Think about what you could improve, and the sorts of practices you should avoid. Opportunities: Opportunities are openings or chances for something positive to happen, but you'll need to claim them for yourself . They usually arise from situations outside your organi...